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LAFCO Partner Spotlight: Babcock Gifts

Store Name: Babcock Gifts

Store Address: 4538 Poplar Avenue Memphis, TN 38117

Instagram: babcockgifts

Owner: Brooks Terry

Years In Business: 50

Tell us about your store. What inspired you to create it?

Brooks Terry purchased Babcock Gifts in 2016. An institution in Memphis, Babcock Gifts has been helping Mid-South shoppers give gifts, celebrate weddings, set tables and entertain. Celebrating 50 years in 2024, the current location has been expanded this year and includes the addition of kitchen and housewares. Customers rely on us to offer quality, on trend products that fit their lifestyle.

Talk to us about your product curation. How do you decide which brands to offer?

Babcock Gifts’ customers are savvy shoppers and are aware of new trends as well as traditional quality products. The store is curated by a buying team that travels to markets across the country including but not limited to Atlanta, New York and Chicago. We try to stay current on trends and listen to our great sales reps and well as our customers.

What is your favorite or “must-have” LAFCO product and why?

The LAFCO Signature 15.5 ounce candle is a favorite at Babcock’s due to the variety of fragrances available and the beautiful containers that LAFCO uses. One of our absolute favorites is Big Sky! The cognac combined with the other scents gives it a deep rich earthy scent that reminds us of the outdoors.

What advice or ideas would you like to share with other independent businesses?

Listen to your customers and always be aware of the market you are in and what is missing while staying true to your store vision!

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